Viva Medicare provides Medicare Advantage Plans to over 50,000 Alabamians 65 years and older. The Annual Enrollment Period (Oct. 15 - Dec. 7) is Viva's biggest enrollment season where they typically enroll more than 3,000 new members during this seven week window.

The following are just a few examples of direct mail, television, website, digital and social campaigns that I have worked on since 2011.

Urology Centers of Alabama frequently teams up with local sporting events to promote their services. These are posters that were displayed at Regions Field where the AA Birmingham Barons play.

Motion Industries specializes in the MRO and OEM markets through a network of more than 550 locations across North America. This recent campaign celebrates their 75 years in business. The concept was to about blending people with history and showcasing their never-ending dedication to being a complete solution provider.

We also concepted and developed a Knowledge Hub to establish Motion as subject matter experts in the industries that they serve. A series of knowledge based websites were created to demonstrate that Motion is not just an industrial distributor, but also a publisher of unique, industry-relevant content.  Responsibilities including managing, vetting, producing, and deploying site content - always focussed on the goal of converting visitors to purchasers.

The Knowledge Sites have successfully positioned Motion as a knowledgeable resource across a wide range of industries and garnered praise from customers, suppliers, and advertisers. Most importantly the initiative has produced more traffic and additional purchases.

I have worked on several Annual Enrollment Period (AEP) and Special Enrollment Period (SEP) campaigns for GlobalHealth Medicare. After several interviews with key employees and members, my team and I developed a core focus for its AEP campaign: Be for the people, not the profits.

Utilizing this core focus, we developed a multi-channel, creative strategy that focuses on engagement and lead generation while positioning GlobalHealth’s Generations Medicare Advantage Plans as the best options for Oklahoma Medicare beneficiaries.

It was critical that our AEP campaigns always create an emotional connection that motivates a Medicare prospect to pick up the phone and call. We address this emotional connection using the 3 uniques:

High touch - GlobalHealth’s local customer care, case management and pharmacy teams provide personal guidance to help navigate the increasingly complex world of Medicare. We are approachable, easy to reach and go above and beyond to help Oklahoma seniors.

Affordability - A Generations Medicare Advantage Plan offers many money-saving benefits with the purpose of helping members extend their dollars on their medical expenses.

Tireless Advocates - Oklahoma seniors can expect ongoing access to tireless health advocates who support their optimal health, even between doctor visits.

The results of this campaign helped launch GlobalHealth as a major contender in an extremely competitive Medicare market.

• Increased lead flow by 113% and exceeded close rate target by 22%

• Reduced cost to acquire by 55% over previous marketing partner.

• Added more new members in their market than the three largest insurers combined.

Capacity Trucks is the only shunt truck manufacturer in the US that builds and customizes each truck. The goal of this campaign is to express Capacity's hard work and attention to detail while providing the brand with a masculine tone with a bit of tough guy attitude. The result is "The Process of Quality Craftsmanship".

When I was a junior copywriter, I remember the account executive assigned me to a holiday card in June. Our conversation went like this:

Me: Oh, so we send out a Happy 4th of July card to our clients?

AE: No, this is for the Holiday Card we send out at the end of the year.

ME: That’s 6 months from now!?!

AE: It will be the hardest project you ever work on.

Ever since, I love to concept on Holiday Cards that we send out to our partners, friends and families.

Coca-Cola requested a unique print ad welcoming the new conductor of the Atlanta Symphony Orchestra.

Hotel Felix is Chicago's first LEED-certified, eco-friendly boutique hotel. The goal of the brand campaign is to create a personality that represents the uniqueness of the hotel while appealing to a millennial audience. The result is "Happy. Naturally."

The Drake Hotel is one of Chicago's most recognized luxury hotels on the world famous Magnificent Mile. The goal of this print campaign is to showcase the hotel as a premier destination for weddings, shopping getaways and corporate events. The result is "Your story awaits. Only at The Drake."

Urology Centers of Alabama sponsors the Regions Golf Tournament every year.

Urology Associates of Mobile lacked brand awareness and was looking for a way to differentiate themselves from competitors in the Gulf Coast Region. I developed “Arrive with courage. Leave with confidence.”

The Chicago History Museum (formerly the Chicago Historical Society) offers visitors a number of amazing stories about Chicago's rich history. The goal of this campaign is to engage readers by inviting them into a compelling story, whether it's about the 1919 Black Sox scandal, the St. Valentine's Day massacre or the great Chicago fire.  However, readers were only able to read part of the story, and to learn how the story ended had to come to the museum.

First copywriting gig at an agency was to develop a brand campaign for Durex condoms. Go figure. This series of print ads was not surprisingly developed for men's magazines.

First US Bank, based in Thomasville, Alabama, is a community focussed bank that prides itself on local decisions and service. Due to their headquarter's location, they are more recognized in the Southern part of Alabama, but is virtually unknown in the Northern part. 

Setting its sites on Birmingham, Alabama as an opportunity to grow, First US Bank needs a fully-integrated brand campaign that incorporates modern design with its commercial lending & retail capabilities as well as its friendly customer service. The result is the campaign "We are the bank you are looking for." 

Plasson USA manufactures HDPE pipe for municipal & industrial and natural gas utility applications. The goal is to brand Plasson USA as the knowledgeable experts in their field who totally "geek out" when it comes to fluid flow engineering. Visit www.PlassonUsa.com

Precision IBC (PIBC) is the one stop source for Intermediate Bulk Container (IBC) rental, sales, and fleet management. The goal of this site redesign is to make it easier for users to find the appropriate IBC quickly, while also focusing on Precision IBC's excellent customer service and mission to promote safe work environments. www.precisionibc.com

Thompson Lift Truck rents and sells heavy-duty equipment to material handling businesses. As one of the Southeast's forklift dealers, Thompson faces tough competition from a number of large equipment rental adversaries. The goal of this campaign is to differentiate Thompson as not just a price-competitive solution provider, but also a partner who is prepared for anything you throw at them. The result is the campaign "We're prepared for anything." www.thompsonlifttruck.com

LayMor offers a wide variety of street sweepers for the rental and paving industries. The challenge of this campaign is to disrupt the monotony of the street cleaning market by giving its brand a bold and witty personality. www.laymor.com

The Bluff at Waterworks Landing is an apartment rental complex in Tuscaloosa, Alabama. As a new apartment rental located one mile from the University of Alabama, The Bluff requested a new brand campaign that would attract students to their property. The challenge: some of the property was still under construction, there was no photography and no clubhouse (swimming pool, business center, rec room). The result: a custom illustrated campaign that focuses on an individual's lifestyle. The moment the campaign ran, The Bluff achieved full occupancy before the Fall semester. 

Manufactures approach Atlas Material Testing Solution to determine how long a product could last due to weathering. For example, a car manufacture may want to know how long a red paint could last before it starts to fade due to sun exposure and environmental conditions. Many of these manufactures believed they only needed one type of test to conduct these experiments, however, the scientists at Atlas wanted to educate manufactures about the need of a “complete weather testing solution” that involves five different types of tests. The result of this campaign is about “Seeing the full picture.”