Me in a Nutshell

After enduring decades of Chicago winters, I finally came to my senses (with an ultimatum from my better half) and moved my award-winning creativity from Chicago down to Birmingham, Alabama in 2010. I'm a traditional and digital creative marketing strategist who specializes in brand & concept development, writing, content marketing, social media management, creative direction and mentoring.

As a Chief Content Officer/ Executive Creative Director, I'm heavily involved with the day-to-day activities of our clients and lead a creative team of designers, writers and digital content strategists focused on delivering exceptional work and exceptional results. My area of expertise centers around the development of brand positioning and messaging strategies for clients as well as generating original content and brand concepts. 

I graduated from the Portfolio Center in Atlanta in March 2001, and my journey has taken me to amazing agencies in Atlanta, Charlotte, Chicago and now Birmingham. As you go through my portfolio you’ll notice glimmers of intellect, moments of wit and various examples of my capacity for writing words in the correct order.

Specialties: Print, radio, television/ video, OOH, e-mail marketing campaigns, creative direction, writing, creative team management & mentoring, content marketing and strategy, SEO content development, social media management, web design, branding and identity.

Day-to-Day Management Responsibilities include:
• Project management, scheduling, estimating and budgeting
• New business development
• Strategic & Campaign presentations
• Project projections
• Content Management
• Workflow efficiencies
• Client services

mengel73@gmail.com

205-706-4240