First US Bank, based in Thomasville, Alabama, is a community focussed bank that prides itself on local decisions and service. Due to their headquarter's location, they are more recognized in the Southern part of Alabama, but is virtually unknown in the Northern part. 

Setting its sites on Birmingham, Alabama as an opportunity to grow, First US Bank needs a fully-integrated brand campaign that incorporates modern design with its commercial lending & retail capabilities as well as its friendly customer service. The result is the campaign "We are the bank you are looking for."