I have worked on several Annual Enrollment Period (AEP) and Special Enrollment Period (SEP) campaigns for GlobalHealth Medicare. After several interviews with key employees and members, my team and I developed a core focus for its AEP campaign: Be for the people, not the profits.

Utilizing this core focus, we developed a multi-channel, creative strategy that focuses on engagement and lead generation while positioning GlobalHealth’s Generations Medicare Advantage Plans as the best options for Oklahoma Medicare beneficiaries.

It was critical that our AEP campaigns always create an emotional connection that motivates a Medicare prospect to pick up the phone and call. We address this emotional connection using the 3 uniques:

High touch - GlobalHealth’s local customer care, case management and pharmacy teams provide personal guidance to help navigate the increasingly complex world of Medicare. We are approachable, easy to reach and go above and beyond to help Oklahoma seniors.

Affordability - A Generations Medicare Advantage Plan offers many money-saving benefits with the purpose of helping members extend their dollars on their medical expenses.

Tireless Advocates - Oklahoma seniors can expect ongoing access to tireless health advocates who support their optimal health, even between doctor visits.

The results of this campaign helped launch GlobalHealth as a major contender in an extremely competitive Medicare market.

• Increased lead flow by 113% and exceeded close rate target by 22%

• Reduced cost to acquire by 55% over previous marketing partner.

• Added more new members in their market than the three largest insurers combined.