When I was a junior copywriter, I remember the account executive assigned me to a holiday card in June. Our conversation went like this:

Me: Oh, so we send out a Happy 4th of July card to our clients?

AE: No, this is for the Holiday Card we send out at the end of the year.

ME: That’s 6 months from now!?!

AE: It will be the hardest project you ever work on.

Ever since, I love to concept on Holiday Cards that we send out to our partners, friends and families.