Motion Industries specializes in the MRO and OEM markets through a network of more than 550 locations across North America. This recent campaign celebrates their 75 years in business. The concept was to about blending people with history and showcasing their never-ending dedication to being a complete solution provider.
We also concepted and developed a Knowledge Hub to establish Motion as subject matter experts in the industries that they serve. A series of knowledge based websites were created to demonstrate that Motion is not just an industrial distributor, but also a publisher of unique, industry-relevant content. Responsibilities including managing, vetting, producing, and deploying site content - always focussed on the goal of converting visitors to purchasers.
The Knowledge Sites have successfully positioned Motion as a knowledgeable resource across a wide range of industries and garnered praise from customers, suppliers, and advertisers. Most importantly the initiative has produced more traffic and additional purchases.